UTM Builder
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No URLs generated yet. Create your first trackable link above!
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Looking for the easiest way to track your marketing campaigns? Our UTM Builder lets you generate precise, trackable URLs for Google Analytics and other tracking tools—no coding required. Simply enter your campaign details, and get a ready-to-use link that helps you measure traffic sources, campaign performance, and ROI. Whether you’re running Facebook ads, Google ads, email campaigns, or influencer marketing, this UTM link generator ensures you never lose valuable tracking data. Save time, improve accuracy, and make better marketing decisions with our free UTM builder tool.
What is a UTM Builder?
A UTM Builder is a tool that adds special parameters—called UTM tags—to your URLs. These parameters send detailed traffic source data to analytics tools like Google Analytics, allowing marketers to see exactly where their clicks are coming from.
Example of a UTM link:
https://yoursite.com?utm_source=facebook&utm_medium=cpc&utm_campaign=summersale
Why Use Our UTM Builder?
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100% Free and Easy to Use – No sign-up required.
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Accurate Campaign Tracking – See which ads, posts, or emails drive the most conversions.
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Works with All Platforms – Facebook, Google Ads, LinkedIn, Twitter, Instagram, and more.
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Customizable Parameters – Control source, medium, campaign, term, and content.
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Instant Link Generation – Just fill in the fields and copy your link.
How to Use the UTM Builder
Enter Website URL –
Paste your landing page link.
01
Add Campaign Medium & Name
Example: cpc, email, social, blackfriday2025.
03
How to Use the UTM Builder
02
Add Campaign Source
Example: facebook, google, newsletter.
04
Copy Your Link
Use it in your ads, emails, or posts.
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Enter Website URL – Paste your landing page link.
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Add Campaign Source – Example: facebook, google, newsletter.
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Add Campaign Medium – Example: cpc, email, social.
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Add Campaign Name – Example: blackfriday2025.
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(Optional) Add Campaign Term & Content.
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Copy Your Link – Use it in your ads, emails, or posts.
UTM Parameters Explained
| Parameter | Required? | Purpose | Example |
|---|---|---|---|
utm_source |
Yes | Identifies the traffic source | facebook, google, newsletter |
utm_medium |
Yes | Marketing channel | cpc, email, social |
utm_campaign |
Yes | Campaign name | independence_day_2025, blackfriday2025 |
utm_term |
No | Paid search keyword(s) | car+ceramic+coating |
utm_content |
No | Ad/creative variant (A/B) | video_ad_a, header_btn_b |
Benefits of Using UTM Links?
- Measure ROI of campaigns.
- Track performance across multiple channels.
- Identify top-performing ads.
- Optimize future campaigns.
- Get clean and accurate analytics reports.
Frequently Asked Questions
Yes. Our free UTM generator is available without registration.
Yes. UTM parameters are compatible with GA4 and Universal Analytics.
Absolutely. UTM parameters work perfectly with Meta Ads Manager. You can track traffic from Facebook, Instagram feed, Stories, and Reels.
Yes. Simply add your landing page URL and campaign details — UTM tags will help you see performance in Google Analytics or your tracking tool.
Yes. UTM parameters work in any clickable link inside emails, allowing you to see exactly which email generated traffic and conversions.
Yes. UTM parameters are perfect for tracking traffic from influencers, YouTube descriptions, or video ad clicks.
