1. Mobile Responsive Design
An easy way to understand what mobile responsive design does is to compare it to a liquid. A liquid will spread out or draw in depending upon where you pour it in. It also retains its appearance; milk will still be milk no matter if you pour into a mug, glass or jug. Responsive web design does exactly the same. That means that your products, texts, blogs, pictures, video’s, menu’s, or whatever else you have on your website will move freely across all screen sizes and all devices.
2. Social Media Integration
Properly integrate your social media activity with your website. If you think that means just slapping on a Twitter and Facebook feed, you’re wrong. You’ve got to be smarter than that, because your clients certainly are. If your website isn’t social enough, you’re missing your best chance of attracting them. Good use of social media can help keep your website fresh, improve your SEO, get your potential and existing clients talking and give you fantastic opportunities to improve customer care. Do I really need to say more? If you want to find out how to integrate social media into your website more effectively, drop me an email or join our free mailing list (see below).
CLUE: choose your social media consultant wisely; most are amateurs dressed up. Look below the surface: how many followers do they have, and has anyone ever used them before? If so, are they happy to recommend that consultant? Do they ‘walk their talk’, is their social media activity respected?
3. Search Engine Optimization (SEO)
Does your website rank good enough in the search engine? Do you need to include new keywords? Does your website have a high bounce rate?
A site redesign can help you attract more visitors in a number of ways. Applying modern SEO and strategic internet marketing techniques can help rank your site higher in the search engine result pages. Modern CMS provide many powerful SEO Booster features.
4. Website Speed
If your site loads slowly, people are leaving your website without even giving it a chance. 47% of consumers expect a web page to load in 2 seconds or less.
5. You’ll reduce your risk of getting hacked
Stories of websites and social media feeds getting hacked are becoming more and more frequent. Security flaws can rear their ugly heads on any website, new or old, but the likelihood of security flaws affecting an older website is much greater as it relies on older technology.
6. More Professional Feel
With more and more companies represented on the internet, it is more important than ever to give your company the credibility that it deserves. Websites with professional designs, excellent content and optimal conversion funnels are the ones that are succeeding. If you’ve got great capabilities and experience, you may be losing out to amateurs who are representing themselves better.
