Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search. So yes, your audience is on there somewhere – it’s just a matter of finding them, but if you have doubts just re-read those stats because they are quite telling, my friend.

A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behaviour, and location. Just compare it with advertising in a newspaper, it's almost like throwing shit against the wall and seeing what sticks, right 😉

Remarketing is a type of technology that shows ads for your business to people after they have visited your website, given you their email address or phone number. Consider this; you had peoples phone numbers that contacted your business and didn't purchase your product! Then in Xmas season, you are offering a 20% discount on your product. Calling every customer and let them know about this offer is time-consuming. You can do this easily with Facebook remarketing ads.

It's never been cheaper to build your brand and create new demand for your products and services. Facebook ads tend to cost a fraction of what other online marketing channels cost. You can literally spend ₹1000 and reach 10,000 people. It does not make sense to spend more on newspaper ads, television commercials, billboards, and other traditional media to reach the same audience.